Everyone has a personal brand these days. But if you want to move ahead you need to be more than the "finance guy who understands the business." Distinguish yourself as someone with a truly unique perspective respected inside and outside the organization. Here are three ways to do that:
- Build your online presence. The internet is a perfect place to start showcasing your knowledge. Post comments on blogs, write your own posts, and connect with other bloggers to create a network.
- Win some awards. Identify awards that matter in your industry and don't be afraid to nominate yourself, or convince colleagues to do it for you.
- Flaunt well thought-of affiliations. Your associations aren't always in your control but if you have a degree from a top school or testimonials from important people, display them prominently. Credibility by proxy is valuable.
via: Harvard Business Review (Management Tip of the Day - December 21st, 2010)